Project Description


The green whitener

Ingredient benefits

G2White guarantees a safe efficacy in terms of whitening and brightening effects and gives a pleasant and uniform skin complexion. It is active on both colored skin and dark age spots.

Ingredient story

Licorice (Glycyrrhiza Glabra) is traditionally known for its efficient whitening activity.
Not all compounds have the same mechanism of action or potency, even if they are from the same plant. It depends on the extracted phytocomplex. Efficacy in the skin is very linked to the capacity of the whitening agent to act on multiple aspects of the melanin synthesis.

What is it?

G2White is the high effective whitening and brightening complex, coming from a unique licorice root, harvested under particular climatic conditions in a specific geographical area. It is developed through a 100% green extract process.

What does it do?

On a daily basis, the pool of active of G2White helps the skin to fight against skin-aging marks, dark spots and hyper-pigmented skins.

Biological target

Skin complexion is mainly due to two factors: endogenous, as the geographical origin, genetic code … and exogenous, as stress, pollution, age … Beside these factors, other parameters such as photoaging, hormonal changes, repeated and prolonged exposure to sun and skin irritation & inflammation have to be considered. The youthful and good looking skin is related, not only to the absence of wrinkles, but also to its brilliance, the healthy tone and pleasant complexion.

Mechanism of action

The melanin synthesis, responsible of skin complexion, is well-known and articulated and involves multiple channels, such as Tyrosinase, TRP-1, TRP-2 and TRP-3. G2White is able to inhibit melanin synthesis, directly interacting with Tyrosinase enzyme, that is the key element involved in melanin synthesis. In fact, G2White inhibits both the monophenolase and di-phenolase activities of Tyrosinase on Tyrosine and L-Dopa substrates, and the co-enzymes activity.

Related Products

Product Line
Claim / hyping baseline

Read more

Product Line
Claim / hyping baseline

Read more

Product Line
Claim / hyping baseline

Read more

Find out how to improve your cosmetic formula:
Get your exclusive Access to our Customer Area

register me now