The beauty sector is one of the world’s most unsustainable industries and, as a result, its business models require a complete overhaul to play its part in the urgent drive towards sustainable development. We need to decode what ‘sustainability’ actually means in the beauty world more than ever. Can a product ever be genuinely sustainable, or is it just another marketing ploy designed to seduce more spending? As consumers, what should we be looking for when purchasing beauty products? How can we help, and how should we expect the brands we are choosing to buy from help?

Join us for a talk about the 4 pillars of sustainable beauty, delivered by Lorraine Dallmeier , Chartered Environmentalist, Biologist and award-winning CEO of Formula Botanica, the online organic formulation school. In Lorraine’s webinar, she will demystify the concept of circular beauty (spoiler alert: it’s not just about packaging) and share some controversial views on where the beauty industry should be headed. ROELMI HPC USA is proud to be a gold sponsor for the event and can’t wait to join this incredible opportunity; as consumers are looking for transparency and want to support authentic brands committed to the environment, so we are impatient to enact change.