Indie beauty

Indie capsule collection from ROELMI HPC is your precious comrade to meet the efficacy of product formulations without forgetting the sustainability aspect of your beauty routine.

Take a look at ROELMI HPC Indie capsule collection for the lips treatment and you never come back!

With Roelmi HPC indie collection you will catch a show where Hydration is the masterpiece of our opera aria. Don’t miss it!

The scenario of the beauty industry is changing because the consumer is dictating new beauty trends and also because the audience is more informed and aware of its needs, as well as eager to express his individuality.

Independent brands are used to demonstrate the value of the formula inside their products, with an absolute correspondence between the promise and the real effectiveness. Another characteristic of these brands is a more personal approach to beauty, which involves the sphere of transparency and sustainability.

Indie brands involve the end consumer firsthand, showing them what is behind the brand itself, telling its story, presenting itself not only as brands but also as a human being thanks to their multilingual channels and social platforms.

Unlisted on the stock exchange, they do business and also give the multinational cosmetics companies a hard time. Did you guess who? Not yet? You’re ready for the Indie beauty mania!